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The Must-Have Pages Every Business Website Needs (and Why They Matter)
Your website doesn’t need to be fancy, but it does need structure. This post breaks down the seven pages every business website should have and explains how each fits into your marketing funnel. You’ll also get a ready-to-use ChatGPT prompt to audit your own site and spot what’s missing.

Marcela Shine
Nov 114 min read


How Do I Calculate CAC for a New Business? 5 Steps to Set Your First Marketing Budget
Struggling to set a marketing budget without knowing CAC? Learn 5 simple steps to calculate your customer acquisition cost and spend smarter from day one. ChatGPT prompt included!

Marcela Shine
Sep 303 min read


Part 2: The Marketing Tools You Think You Own—But Probably Don’t
You hired someone to “just build the website.” Next thing you know, your Google accounts, email tools, and brand files are all tied to logins you don’t own. Sound familiar?
In Part 2 of our Marketing Operations series, we’re breaking down the tools small business owners think they own—but don’t. You’ll get real examples, a dead-simple trick to protect your access (hint: it starts with an email), and 5 steps to take control—fast.

Marcela Shine
Jun 233 min read


Your Marketing Isn’t Broken. Your Marketing Operations Are.
Your website might look great—but if it’s breaking every time you try to update it, or you’re still emailing your “web guy” for the login, something’s off.
In Part 1 of our Marketing Operations series, we dig into the silent chaos hiding behind your site: outdated tools, missing access, vendor control, and the messy stuff that slows everything down.
Don’t worry—we’ll show you how to spot the red flags and fix them (without needing to be a tech genius).

Marcela Shine
May 74 min read


Marketing Operations vs Business Operations: What’s the Difference?
Starting or growing a business? Then you’re probably doing it all—CEO, marketer, and operations manager. This guide breaks down the difference between business ops and marketing ops, with examples and ChatGPT prompts to help you set things up right.

Marcela Shine
Apr 23 min read


Why Google Knowledge Panel is Important to Your Brand (and how to claim it)
Small business owners, take control of your online presence! Learn why claiming your Google Knowledge Panel is crucial for protecting your b

Marcela Shine
Feb 83 min read
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