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Small Business Education and Resources


THE Founder Bottleneck Solution: How to Remove Yourself from DAILY Operations and Scale
You're the bottleneck when everything your team needs to know is trapped in your head. Fix it by using AI transcription to capture your processes while you work, organize them into a searchable knowledge base, and remove yourself from execution.

Marcela Shine
4 days ago5 min read


Why Business Projections Matter More Than You Think
Business projections are not just numbers. They set your goals, priorities, and next moves so you stop guessing and start leading your business.

Marcela Shine
Jan 122 min read


Don't Just Wing It: How to Pick the Right WordPress Host for Your Business
We've worked with dozens of hosting providers over the years. Here are our top recommendations, along with a no-BS breakdown of their pros and cons.

Marcela Shine
Dec 22, 20253 min read


How to Build 2026 Business Projections Without the Overwhelm
Business projections for 2026 don’t have to feel overwhelming. Learn five practical ways to build realistic projections that support growth, seasonality, and better decisions.

Marcela Shine
Dec 18, 20253 min read


How to Set Up SEO for Your Small Business Website: The Basics
If you’re setting up your business website for the first time, don’t overthink SEO. Start with the basics. This checklist walks you through the simple steps that help Google and AI tools understand what your site is about, so real people can actually find you.

Ryan Cunningham
Nov 14, 20253 min read


The Must-Have Pages Every Business Website Needs (and Why They Matter)
Your website doesn’t need to be fancy, but it does need structure. This post breaks down the seven pages every business website should have and explains how each fits into your marketing funnel. You’ll also get a ready-to-use ChatGPT prompt to audit your own site and spot what’s missing.

Marcela Shine
Nov 11, 20254 min read


The Un-Sexy Truth Behind AI (And Why Small-Business Owners Should Care)
If you run a small business, the next wave of AI tools won’t replace you. They’ll finally help you save time and cut the busywork that keeps you from growing. But to get there, you need to understand one simple fact: AI runs on workflows. Your inputs. Your rules. Your logic.

Ryan Cunningham
Oct 14, 20253 min read


How Do I Calculate CAC for a New Business? 5 Steps to Set Your First Marketing Budget
Struggling to set a marketing budget without knowing CAC? Learn 5 simple steps to calculate your customer acquisition cost and spend smarter from day one. ChatGPT prompt included!

Marcela Shine
Sep 30, 20253 min read


Planning for Scale: How Loyalty and Customer Lifetime Value Drive Healthy Startup Growth
Scaling a startup takes more than performance marketing. Ads and campaigns can prove demand, but they won’t sustain growth on their own. Investors and customers alike look for signals of staying power: customer lifetime value (LTV), referrals, and loyalty programs that show people come back and bring others with them. If you’re not ready to measure and talk about these honestly, you may be sweeping a critical growth risk under the rug.

Marcela Shine
Sep 17, 20254 min read


New Import Taxes Explained: What Small Businesses Must Do
The U.S. ends the $800 de minimis import rule on Aug 29. Learn what new import taxes mean for small businesses and how to protect your margins now.

Ryan Cunningham
Aug 28, 20253 min read
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