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How to Set Up SEO for Your Small Business Website: The Basics
If you’re setting up your business website for the first time, don’t overthink SEO. Start with the basics. This checklist walks you through the simple steps that help Google and AI tools understand what your site is about, so real people can actually find you.

Ryan Cunningham
Nov 143 min read


The Must-Have Pages Every Business Website Needs (and Why They Matter)
Your website doesn’t need to be fancy, but it does need structure. This post breaks down the seven pages every business website should have and explains how each fits into your marketing funnel. You’ll also get a ready-to-use ChatGPT prompt to audit your own site and spot what’s missing.

Marcela Shine
Nov 114 min read


The Un-Sexy Truth Behind AI (And Why Small-Business Owners Should Care)
If you run a small business, the next wave of AI tools won’t replace you. They’ll finally help you save time and cut the busywork that keeps you from growing. But to get there, you need to understand one simple fact: AI runs on workflows. Your inputs. Your rules. Your logic.

Ryan Cunningham
Oct 143 min read


How Do I Calculate CAC for a New Business? 5 Steps to Set Your First Marketing Budget
Struggling to set a marketing budget without knowing CAC? Learn 5 simple steps to calculate your customer acquisition cost and spend smarter from day one. ChatGPT prompt included!

Marcela Shine
Sep 303 min read


Planning for Scale: How Loyalty and Customer Lifetime Value Drive Healthy Startup Growth
Scaling a startup takes more than performance marketing. Ads and campaigns can prove demand, but they won’t sustain growth on their own. Investors and customers alike look for signals of staying power: customer lifetime value (LTV), referrals, and loyalty programs that show people come back and bring others with them. If you’re not ready to measure and talk about these honestly, you may be sweeping a critical growth risk under the rug.

Marcela Shine
Sep 174 min read


New Import Taxes Explained: What Small Businesses Must Do
The U.S. ends the $800 de minimis import rule on Aug 29. Learn what new import taxes mean for small businesses and how to protect your margins now.

Ryan Cunningham
Aug 283 min read


Is a Simple Website Still Worth It for Your Small Business in 2025? (Reddit Inspired)
In 2025, with social media everywhere, is a simple website still a must-have for your small business? The answer is a resounding YES. Dive in to discover why owning your digital space, building undeniable credibility, and creating a powerful information hub are more critical than ever for your business's long-term success.

Marcela Shine
Aug 54 min read


Creating Financial Projections with ChatGPT
Spreadsheets giving you hives? ChatGPT can help you create simple business projections—step by step—without the overwhelm. Copy this prompt and start building your revenue and expense plan today.

Marcela Shine
Jul 153 min read


Driving Without Headlights? That’s Your Small Business Without Projections
Running a business without projections is like driving at night without headlights—you might be moving forward, but you can’t see what’s coming. Projections don’t have to be scary or complicated. Here’s how to start building them step by step so you can steer your business with confidence.

Marcela Shine
Jul 154 min read


Using ChatGPT to Learn Business Expenses 101
Business Expenses 101: A No-Fluff Guide for Small Business Owners If you want to run a profitable business, you need to understand your...

Marcela Shine
Jul 132 min read


Part 2: The Marketing Tools You Think You Own—But Probably Don’t
You hired someone to “just build the website.” Next thing you know, your Google accounts, email tools, and brand files are all tied to logins you don’t own. Sound familiar?
In Part 2 of our Marketing Operations series, we’re breaking down the tools small business owners think they own—but don’t. You’ll get real examples, a dead-simple trick to protect your access (hint: it starts with an email), and 5 steps to take control—fast.

Marcela Shine
Jun 233 min read


Your Marketing Isn’t Broken. Your Marketing Operations Are.
Your website might look great—but if it’s breaking every time you try to update it, or you’re still emailing your “web guy” for the login, something’s off.
In Part 1 of our Marketing Operations series, we dig into the silent chaos hiding behind your site: outdated tools, missing access, vendor control, and the messy stuff that slows everything down.
Don’t worry—we’ll show you how to spot the red flags and fix them (without needing to be a tech genius).

Marcela Shine
May 74 min read
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