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How to Take Back Control of Your Marketing Tools
Quick Answer: A clean marketing ownership system starts with one business email that owns every account, user roles that give vendors access without giving them control, and two simple documents: a tool inventory and an offboarding checklist. Here is how to build it. The first two posts in this series covered how founders end up locked out of their own websites and why the data loss that follows is so expensive . This one is about the fix. The good news is that the setup is

Marcela Shine
1 day ago3 min read
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The Data Your Business Is Losing Right Now
When a vendor owns the account your marketing data lives in, they own the data too. Here is how to find out which of your marketing accounts are at risk before a relationship ends.

Marcela Shine
Apr 33 min read
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You Might Not Own Your Own Website
Most small business owners assume they own their domain, hosting, and website backend. Many do not. Here is a three-step check to find out in five minutes.

Marcela Shine
Mar 273 min read
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