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Small business owner taking back control of his marketing tools and accounts after running a marketing operations risk assessment.

Small business owner taking back control of his marketing tools and accounts after running a marketing operations risk assessment.

How to Take Back Control of Your Marketing Tools

Quick Answer: A clean marketing ownership system starts with one business email that owns every account, user roles that give vendors access without giving them control, and two simple documents: a tool inventory and an offboarding checklist. Here is how to build it. The first two posts in this series covered how founders end up locked out of their own websites and why the data loss that follows is so expensive . This one is about the fix. The good news is that the setup is

2 days ago3 min read

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