Most programs do a great job
teaching the fundamentals.
We’ve seen this across strong programs: founders understand the concepts, but many don’t leave confident applying numbers on their own.
Ready, Plan, Grow! delivers a financial projections framework embedded in an AI model, built from years of founder coaching and program delivery. The framework structures founder inputs into assumptions, scenarios, projections, and use-of-funds plans so participants follow the same disciplined process every time.
A Financial Projections Framework Embedded in an AI Model
The Ready, Plan, Grow! (RPG) projections framework structures founder inputs into assumptions, scenarios, projections, and use-of-funds plans so participants build confidence using the same disciplined process every time.

“Strong programs teach the fundamentals. Strong outcomes come from confidence in applying them.”
- Marcela Shine, co-founder, Ready, Plan, Grow!
Hear What Our Framework Unlocks
Kasi shares how building financial projections gave her confidence using numbers, not just understanding them.

How Financial Projections Built My Confidence


Meet our Founder,
Marcela Shine
Proven Expertise at Scale
Marcela Shine has designed and delivered financial projections programs for thousands of founders across nationally recognized organizations.
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She has shared the stage with Kevin O'Leary and Isabel Guzman, who served as Administrator of the U.S. Small Business Administration, leading national efforts to expand access to capital and support for small businesses.
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The Ready, Plan, Grow! financial projections framework embedded in an AI model was developed, tested, and refined through years of live program delivery at Ureeka and ZenBusiness, reaching thousands of entrepreneurs nationwide.
Marcela’s work has supported impact driven programs ranging from the YWCA to Google for Startups, with additional founder stories and program examples featured throughout the platform.
Choose Your Delivery Model
Programs start at $2500.
Custom pricing available for multi-cohort partnerships.
SELF LED
Turnkey Program
For organizations that want to integrate financial projections training into their existing curriculum.
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Pre-recorded projections curriculum
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Financial projections framework embedded in an AI model
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Use-of-funds planning tools
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Facilitator guide for your team
EXPERT LED
Live Program
For organizations that want expert coaching and personalized feedback on founder projections.
Everything in Turnkey, PLUS:
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Live delivery of the framework across the cohort
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Weekly live coaching with Marcela & Ryan (4 sessions)
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Personalized feedback on projections
Ready to Expand Your Program?
Deploy the Ready, Plan, Grow! financial projections framework embedded in an AI model. Your founders will build, explain, and defend their numbers independently.
