The Clear Business Framework
The work isn't the problem. Not knowing what to fix first is.
You’re wearing every hat, and you’re still not sure any of it’s working. We find what’s actually stalling your growth; your strategy, your numbers, your operations, or your marketing, and hand you the system to fix it.
Do it yourself with us right beside you, or let us do it for you. Either way, you own everything we build.
Two operators. 30+ years each. Zero theory.
Marcela Shine
Ryan Cunningham
Growth stalls in one of four places. Every business we've fixed was stuck in at least one.
Your strategy
Your numbers
Your operations
Your marketing
The Clear Business Framework: four
hats, one system.
Business strategy
Know your numbers
Financial clarity and a 90-day plan, so decisions are based on what the business can actually support.
Align your operations
A knowledge base and systems that run without you standing in the middle of every decision.
Make your marketing count
No vendor lock. You own it. All of it.
Every framework, every prompt, every piece of content, every system we build lives in your name, on your accounts. If you walk away tomorrow, you walk away with everything. We don’t hold your website hostage. We don’t charge you to keep your own knowledge base.
We keep nothing from you. Ever.
- Your domain, your name
- Your knowledge base, exportable anytime
- Your accounts, your logins
- Your content, no license to buy back
See exactly what members get. Before you pay.
Know Your Numbers
Vendor Lock
Already a ChatGPT power user? Bring your best workflow to the free review. We’ll show you what it’s missing.
Pick the door that fits how you like to work.
Most Popular
Do it yourself, with us beside you
$50
/month
or $500/year (two months free)
- The Clear Business Framework, all four hats
- 50+ AI skills, prompts, and templates
- Twice-weekly live office hours with Ryan and Marcela
- Know Your Numbers sessions
- 30-minute onboarding to map your first 90 days
Done for you, you still own everything
/month
DIFM Essentials $250/month · DIFM Pro $650/month
- We build your knowledge base and fix your message
- We run your marketing and operations systems, in your voice
- Accounts stay in your name, always
- A plain-language monthly report: the numbers, the work, your ownership inventory
- DIFM Pro adds full publishing across your site and one additional property
Best for owner-led businesses doing $250K+ who’d rather buy the fix than build it.
One project, one ending
Starting at $2,000
Starting at $2,000
Ask for a quote
Four businesses. Four blockers removed.
Sunny B. President, Foodesign Associates, second-generation business owner
Kasi Nayles. Founder, For The Few, fashion and lifestyle
“I work in robotics and AI, but my own marketing wasn’t using those tools in a structured way. I had strong ideas spread across multiple AI assistants and no central place to build from. At Ready, Plan, Grow!, I learned how to build a centralized knowledge base and plug the framework into it. That focus more than doubled my traffic and helped me book more speaking engagements, without adding more chaos to my week.”
Terrence Southern Founder, Robotopia, robotics and AI consultant, speaker
Elite Design Group Content services client
References available. Ask on your review call.
For owners who are tired of carrying it all alone
You’re 2+ years in. You’re doing $50K+ a year. You’re great at the work and tired of guessing what to fix first. You know you should be using AI, but nobody’s shown you how it applies to your business. Nothing is wrong with you. You just can’t see the blocker from inside it.
Small business owners
Solopreneurs
Scaling founders
Service businesses
Local and regional businesses
We went from typewriters to teaching AI. We know what it feels like to have no idea what you're doing with technology. That's why we teach it the way we do.
Marcela Shine and Ryan Cunningham
Get clear. Stay in control. Own everything.
Asked & answered
THE QUESTIONS OWNERS ACTUALLY ASK
What is Ready, Plan, Grow?
Ready, Plan, Grow is a membership for small business owners who are tired of guessing what to fix first. You get a clear framework for the three parts of a business that drive growth: your numbers, your operations, and your marketing, plus AI tools to actually run them and weekly live support from the founders. It is built for owners who want to grow with clarity and stay in control, not hand everything off to an agency. Learn more about us.
Who is Ready, Plan, Grow for?
It is built for small business owners, solopreneurs, and scaling founders, especially service, local, and regional businesses, who are wearing every hat and want a clear plan instead of more tools. If you are doing the work but unsure what to prioritize, or your marketing is not translating into growth, you are who we built this for. You do not need to be technical or experienced with AI. See our solutions.
How much does it cost, and what's included?
Membership is $50 a month with no contracts, cancel anytime. It includes your Brand Clarity Audit, a 30-minute onboarding session to map your first 90 days, the AI Toolkit (brand frameworks, pitch builder, projection templates), weekly live group office hours with Ryan and Marcela, the Know Your Numbers financial planning system, and a content system that runs on about two hours a month. You also get direct access to the founders, not a forum. See full membership details.
How is this different from hiring a marketing agency?
An agency does the work for you and you stay dependent on them. Ready, Plan, Grow gives you the framework, the AI tools, and the support to run your own marketing and operations with clarity, so the capability stays inside your business. It is also a fraction of agency cost, with direct access to the founders instead of an account manager. Read our marketing guides.
How is this different from just using ChatGPT myself?
ChatGPT will answer whatever you ask, but it will not tell you what to fix first or build a system around what is working. Ready, Plan, Grow gives you the framework and the structured AI tools so your effort compounds instead of scattering across a dozen disconnected chats. The difference is direction, not just answers. See how we use ChatGPT in the framework.
What does "getting found by AI" mean for my business?
More and more customers now find businesses through AI tools and search engines that summarize and recommend, not just a list of links. Ready, Plan, Grow runs consistent, AI-powered marketing systems that help those engines clearly understand who you are, what you do, and who you serve, so you are more likely to be recommended when someone looks you up. In practice that means structured content, a clear message, and a website machines can actually read. Explore our marketing content.
Do I need to be technical or good with AI to join?
No. We went from typewriters to teaching AI, so we know what it feels like to have no idea what you are doing with technology. The frameworks and tools are built so a non-technical owner can use them, and the weekly office hours are there to walk you through anything that is unclear. Browse our how-to guides.
What is the free Brand & Marketing Audit?
It is a free, two-minute audit, no signup required, that spots gaps in your message, website, and visibility and gives you a clear score across areas like search visibility, brand voice, and competitive position. After you run it, you can book a complimentary 15-minute review where our team walks through your results and helps you decide what to fix first. See a sample audit report.
How much time does this take each week?
The content system is designed to run on about two hours a month and ten minutes a week once it is set up. The point of the framework is to spend less time wearing every hat, not more. You focus on the few things that actually move revenue and let AI handle the repetitive work. See how the marketing framework works.
Is there a contract? Can I cancel anytime?
There is no contract. Membership is month-to-month at $50, and you can cancel anytime through Stripe. We do not hide the button. You stay because it is working, not because you are locked in.
Do I get direct access to Ryan and Marcela?
Yes. Every member gets direct access to both founders through weekly live group office hours and ongoing support, not a forum or a ticket queue. Between us we bring more than 30 years of combined operating experience, and we teach what we have actually done. Meet Ryan and Marcela.
What kind of results can I expect, and how fast?
Results vary by business, but members typically start by getting clarity fast: knowing their numbers, tightening operations, and focusing marketing on what works. Owners we have worked with have grown revenue, improved profitability, won grants by explaining their numbers clearly, and more than doubled their traffic. The framework is built for steady, compounding growth rather than a one-time spike. Start with Know Your Numbers.